About
The China Food Company Plc (CFC) is a leading producer of Animal Feed (Fuss Feed) and Consumer Condiments (Fu-Rich) with operations located in the PRC’s province of Shandong.
Fuss Feed
The company commenced trading in 1994 as a manufacture of Compound Feed for poultry, cows and pigs; it has since diversified to manufacture higher margin Premix and Concentrate Feed, operating two production lines at a 15,000 sq.m. plant in Shou Guang City, Shandong.
Fu-Rich
In August 2001, Fu-Rich began trading as a producer and seller of a range of condiments for human consumption, primary of different types of soya source, vinegar and bean paste under its own brand names from its premises in Weifang City, Shandong covering an area of 28,294 sq.m. In addition to its own products, it also sells other food products, for example, pickled products, fungi products, chilli oil and other flavour-enhancers (including MSG and chicken bouillon seasoning) that are sourced from third party manufacturers and resold under its own brand names. Fu-Rich was recognised as one of the top brands in Shandong for vinegar and soya sauce products in both 2005 and 2006.
Future Strategy
New Facilities in Shou Guang City
At present, Fu-Rich operates from a 28,294 sq.m. site in Weifang City, with a total built-up area of approximately 17,663 sq.m. The majority of the production lines at Fu-Rich are currently operating at close to their full design capacities. Accordingly, in order for the Full Fortune Group to be better positioned to service future anticipated growth in demand for the Enlarged Group’s products, new premises are currently in the course of construction at a site in Shou Guang City.
The land use rights cover an area of 199,657 sq.m. and the Full Fortune Group has paid a deposit for rights to an adjoining land area of 67,009 sq.m. for possible future expansion. Construction is expected to be completed in mid 2008 when the new site will become the Full Fortune Group’s corporate headquarters and Fu-Rich will re-locate its soya sauce production to a new purpose built plant, thereby improving capacity for vinegar and bean paste production at the existing Weifang City facility. The new plant will increase Fu-Rich’s production capacity by 50 per cent. from 100,000 to 150,000 tonnes per annum.
