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FUTURE STRATEGY

There is no doubt that the PRC’s economy will continue to grow and its people will become more affluent. In order to capitalise on this growth, the Group's strategy is divided into the following areas:

  • Capitalising on our new soya sauce facility. The facility was officially opened in May 2010, and production has now commenced. This increased the Company's capacity by 50%.

  • Building new markets. The Group's largest market is Shandong, and the Board will continue to look at gaining and expanding a foothold into the neighbouring provinces such as Hebei and Henan now that capacity is available from the new factory to satisfy demands in these provinces.

  • China food will also be exploring the possibility of sourcing international products which the Company can represent in China and which can utilise the Company's extensive distribution network in Shandong.

  • China Food will be focusing on increasing the Company's product range, distribution of the products in terms of channels to market, and the physical distribution of the product.

Outlook

Looking forward, the Board remains confident of continued robust growth within the Chinese domestic market and is excited at the significant opportunities for China Food, benefitting fully from the significant investment in the new factory and delivering value to our shareholders.

Last updated 02 Nov 2011